In the spirit of self-expression, which is what FISH18 has been and will always be about, the lifestyle brand launches its latest ALPHAbetix line.
The ALPHAbetix line features graphic T-shirts that come in 26 clever and original designs, each bearing a skillfully stylized letter of the alphabet, showing off to full advantage FISH18's passion and artistry for graphic design. They don't call themselves "FISH18: Fashion.Graphics.Culture" for nothing.
Through their new ALPHAbetix line, FISH18 makes good on its promise to constantly deliver novelty pieces that will set it and its discriminating followers apart from the run of the mill products the retail market has to offer.


Pick a letter that means something or pick one because you think it looks cool. With its ALPHAbetix line, FISH18 asks, "What's your letter?" but "What it stands for?" is entirely for you to answer or not. After all, the ALPHAbetix line, as with everything FISH18 does, is about self-expression, not drawn-out explanations.
FISH18 outlets: The Block, SM Northwing, and at Loadle in Ayala Center Cebu
Thanks to Cybill and Kaye of A-List for my very own ALPHAbetix T-shirt that I cannot wait to wear!






