ALPHABETIX: The Science of Alphabets

In the spirit of self-expression, which is what FISH18 has been and will always be about, the lifestyle brand launches its latest ALPHAbetix line.

The ALPHAbetix line features graphic T-shirts that come in 26 clever and original designs, each bearing a skillfully stylized letter of the alphabet, showing off to full advantage FISH18's passion and artistry for graphic design. They don't call themselves "FISH18: Fashion.Graphics.Culture" for nothing.

Through their new ALPHAbetix line, FISH18 makes good on its promise to constantly deliver novelty pieces that will set it and its discriminating followers apart from the run of the mill products the retail market has to offer.

 

Pick a letter that means something or pick one because you think it looks cool. With its ALPHAbetix line, FISH18 asks, "What's your letter?" but "What it stands for?" is entirely for you to answer or not. After all, the ALPHAbetix line, as with everything FISH18 does, is about self-expression, not drawn-out explanations.

FISH18 outlets: The Block, SM Northwing, and at Loadle in Ayala Center Cebu

Thanks to Cybill and Kaye of A-List for my very own ALPHAbetix T-shirt that I cannot wait to wear!

Forget Cool

"'Forget Cool’, Fish18's first advertising campaign launched just last May, is an unequivocal expression of its identity. An assertion of Fish18’s individuality, it is bound to resonate with the like-minded Fish18 consumer who dresses not to make an impression but for the pure joy of self-expression” (read more from a previous post)

Fish18 may tell you to forget cool, but I have to say that their branch in SM has got to be one of the, well, coolest stores in the entire mall.

Here's a look at some of the items available in Fish18:

 

And to get myself in the "Forget Cool" mood, I am actually wearing the exact same shirt:

Fish18 is located at The Northwing, SM City Cebu and The Block, Sm North Edsa.